About Astrazeneca
AstraZeneca is a global, global, science-led, patient-focused Biopharmaceutical business that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we are dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There is no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth, and development. Our strategic priorities reflect how we are working to deliver our strategy and achieve our Purpose. As a workforce, we are the catalyst for our values: we are entrepreneurial; we do the right thing; we play to win; we put patients first and we follow the science. As a company we appreciate and take great pride in each team member where every person is brought together through shared values, that underpins a shared purpose. There is no better place to feel inspired and energised. Answer unmet medical needs by pioneering the next wave of science, focusing on outcomes and crafting the patient ecosystem.
At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. Join the fastest-growing pharmaceutical in our markets, set up to fuel further growth. Be part of our shared ambition and pride: our strong heritage, our turnaround story, and early investment and commitment in international markets. There’s no better place to feel inspired and energized.
ABOUT THE MARKETING TEAM?
You will join a high-performing marketing team that combines marketing expertise, commercial acumen, Creativity & innovation/ Problem-solving is second nature, and with an agile enterprise mindset, the team proactively takes accountability and moves out of comfort zones to achieve the best results.
What You Will Do
You will be a critical player in ensuring the success of the BBU therapeutic area by delivering on strategic medical imperatives, driving scientific leadership, and building mutually beneficial partnerships with medical experts, diagnostic specialists, payors and PAGs. You will develop a deep scientific and medical understanding of the SA and SAR disease landscape, diagnostics, and treatment access to identify the best solutions for improving the patient journey, promote earlier diagnosis and enhance quality of care for our patients life-threatening, serious diseases.
Job Description
You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. Providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationship with Medical, Access, SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on
Typical Accountabilities
Implementing marketing strategy according to marketing principles and provision of leadership
- Guide the development and execution of a consolidated marketing strategy, aligned to the global strategy and LEX (launch Excellence) principles, to optimize product performance and create long-term competitive advantage for AstraZeneca.
- Analyse market conditions, patient journey and forecast sales and market share.
- Ensure regular interface with sales management team to get feedback on the execution of marketing initiatives/tools.
- Track implementation plan with senior sales management to ensure achievement of targets.
- Core responsibility of developing in-depth marketing and commercial plan.
- Build robust Brand Plans & Brand Strategies
- Continually provide customer feedback and macro view of the market through designated meets to achieve company’s Long, Medium- and Short-term IN marketing plans.
- Review market assumptions and plans.
- Validate sales and market share developments for products.
- Facilitate cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
- Monitor implementation of all plans and ensure proactive decision-making based on clear customer insight and patient needs.
- Share learnings and best practices from other markets with the marketing team and ensure that cross-market commonalities are captured.
- Deliver clear, concise, high-quality IBR outputs based on defined input from finance and thorough understanding per product of the marketplace within specified timelines.
- Deliver full-year sales and market share through ongoing tracking of performance and fast intervention and optimization of opportunities.
Financial budgeting and control
- Entrench an innovative mindset in the department and monitor and ensure that key activities are delivered within budget.
- Provide quarterly forecasts on the budget and projected year end spend, re-evaluating the budget in line with priorities, market conditions and a thorough understanding of products in the marketplace.
- Collate monthly feedback report for department on finance, strategy achievement and implementation issues.
Maximized Stakeholder relationships
- Develop and maintain relationships with key internal customers and maintain visibility and accessibility, working in close collaboration with them to realise AstraZeneca’s long-term objectives.
- Provide input into the development and coordination of an integrated customer relation management approach in close collaboration with other departments.
- Build relationships with Key External Experts (KEEs) to optimise current and future marketing initiatives and gain their support on overall strategy and positioning.
Essential Skills And Experience Required
- Bachelor’s Degree
- 2+ years of commercial experience in Marketing and/or brand management
- Prior experience in prelaunch & commercialising (preferably in global brand).
- Understanding of the key Sub-Saharan Markets such as Kenya, Nigeria, Ghana and Ethiopia
- At Least 2 years’ experience at Management level
- Understanding of the development and commercialization of pharmaceutical products in Africa
- Excellent Scientific knowledge
- Ability to develop Strategic Plans & Partnerships
- Experience developing a strategy and executing on that strategy.
- Experience managing complex projects.
- Ability to demonstrate good insight into the Pharma industry
- Passion for customers
- Excellent communication skills
- Excellent documentation skills and attention to detail
- Excellence & high level of Integrity
- Responsibility & Accountability
- Exceptional Work Standards
- Computer literate (advanced level)
