Job Title: Brand Executive
Reports to: Marketing & Communications Manager
Department: Marketing
Location: Nairobi, Kenya
Role Purpose Statement:
Under the general direction and guidance of the Marketing and Communications Manager, the Brand
Executive is responsible for managing Jambojet’s brand image and fostering customer loyalty through
strategic public relations, effective management of the loyalty program, and dynamic partnerships.
The Brand Executive is responsible for assisting in the development, implementation, and
management of brand strategies to enhance the company’s brand presence and market share. This
role involves coordinating marketing activities, analyzing market trends, and ensuring brand
consistency across all channels.
Key Accountabilities/Responsibilities:
1. Develop and execute brand strategies that help in maintaining and enhancing our brand’s image
and positioning, and monitor brand performance to suggest improvements that align with brand
objectives.
2. Coordinate and implement marketing campaigns, ensuring they adhere to brand guidelines. This
includes collaborating with internal teams and external agencies to develop promotional
materials, tracking and analyzing campaign performance, and providing insights and
recommendations for optimization.
3. Conducting market research to identify trends, customer preferences, and competitive activities
will be a key part of your responsibilities. You will analyze data to inform brand strategies and
marketing plans, and prepare reports on brand performance, market trends, and consumer
insights.
4. Developing and managing content for various marketing channels, such as social media,
website, and print materials, while ensuring that all content aligns with brand guidelines and
communicates our brand’s message effectively.
5. Assist in planning and executing brand-related events, trade shows, and promotions, managing
event logistics, including vendor coordination, budget management, and post-event analysis.
6. Ensuring consistency in brand messaging and visual identity across all marketing materials and
channels by conducting regular audits of marketing materials to ensure adherence to brand
guidelines.
7. Work closely with cross-functional teams, including sales, revenue management and customer
service, to ensure brand alignment.
8. Identify, develop and maintain strong relationships with strategic stakeholders and industry
partners.
9. Assist in managing the brand budget, ensuring all activities are within allocated funds, and
tracking expenses to provide regular budget updates to the Brand Manager.
10. Implement internal communication strategies to ensure employees are informed and engaged
with the brand’s mission and values.
11. Initiate and promote sustainability initiatives, communicating efforts to both internal and
external audiences.
Know How:
a) Technical Knowledge: Proficient in public relations, marketing, and customer relationship
management.
b) Management Skills: Strong project management capabilities and the ability to oversee
multiple initiatives simultaneously.
c) Human Relations Skills: Exceptional communication and interpersonal skills for effective
stakeholder engagement.
d) Specialized Knowledge: Deep understanding of marketing, partnership development, and
brand management.
Problem Solving:
a) Thinking Environment: Requires creativity and adaptability to navigate the competitive airline
market and changing customer expectations.
b) Thinking Challenge: Balancing innovative brand promotion to drive long-term customer
engagement and revenue growth.
Accountability:
a) Freedom to Act: Operates with autonomy under the guidance of the Marketing &
Communications Manager, making strategic decisions to enhance the brand.
b) Magnitude: Directly impacts the airline’s brand perception, customer loyalty, and revenues.
c) Impact of Decisions: Influences the success of marketing campaigns, partnership outcomes,
and overall brand reputation.
Qualifications:
a) Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a
related field.
b) Experience: Minimum of 3 years in brand management, PR, or marketing, preferably in the
airline or travel industry.
c) Certifications: Professional certifications in marketing, public relations, or related fields are
advantageous.
