Role overview
Reporting to the Corporate Affairs Manager, the Brand and Communication Executive is responsible for internal and external communication to ensure seamless communication within the organization, public relations with the Group’s stakeholders and enhancing the company’s brand image. A key focus on brand management, ensuring consistent messaging and alignment with the company’s strategic goals.
This role also includes event management, brand advocacy and supporting key staff and stakeholder initiatives.
Key Result Areas
- Develop and implement an internal communications strategy to foster a unified company culture.
- Develop, publish and distribute the Group’s newsletters and other communication materials in collaboration with the creative team.
- Create and manage communication trackers to ensure all stakeholders receive timely and relevant updates.
- Managing content on the various internal websites and assisting in managing the company’s public website.
- Oversee the company’s brand identity, ensuring consistency across all communication channels and materials.
- Develop and execute brand advocacy initiatives to promote the company’s values and mission internally and externally.
- Monitor and manage the company’s public image, ensuring alignment with brand guidelines.
- Plan and execute key events, ensuring they are well-organized and aligned with the company’s brand.
- Develop branded giveaways and promotional materials for events.
- Manage relationships with PR agencies and media partners to ensure positive coverage of the company’s stories.
- Develop press releases, speeches and other communication materials for the management team.
- Lead the development and delivery of the Organization’s Annual Report as the liaison between agencies and internal departments to ensure timely delivery and reflective of the company’s vibrant culture.
- Manage budgets for internal and external communications, leveraging partnerships to optimize costs.
- Identify opportunities for brand and product promotion across various media platforms and media partners.
Required Experience
Qualifications, Skills and Experience Required
- At least 4 years’ experience in a relevant marketing role in a dynamic work environment. If less experience, must demonstrate the ability to up skill quickly.
Educational Requirement
- A degree in Communication or Marketing related field from a recognized university.
- A relevant professional qualification e.g. CIM will be an added advantage.
Skills And Competencies
- Possess excellent verbal and written communication skills with the ability to craft clear and compelling messages
- Strong interpersonal skills, and the personal qualities of a self-starter with the ability to work collaboratively across teams and with external partners.
- Ability to stay updated with personal design competencies and trends in communication and branding.
- Exceptional creativity with the ability to design visually appealing communication materials.
- Proactive and results oriented with a focus on finding solutions and driving outcomes.
Supports the design, implementation and evaluation of the organisation’s communications programme. Executes internal and external communication strategies and tactics that will improve employee engagement, strengthen the organisation’s brand, broaden awareness of its projects and priorities, and increase the knowledge of the impact of its work across key stakeholder audiences.
Responsibilities
Content Creation
Collate and summarize information for use in developing content and write first drafts of straightforward content for print or websites.
Public/Government Relations Campaign Execution
Deliver specified outcomes and provide others with expert advice while working within established public relations, government relations, regulation, and registration programs.
Brand Positioning
Ensure the application of brand guidelines and brand templates and inform the organization on the importance of brand alignment and positioning.
Internal Communications
Help others get the most out of internal communications systems by offering support and advice.
External Communications
Use the external communications system to access and supply specific information.
Document Preparation
Organize and prepare complex documents using a variety of applications for technology devices, such as standard office software. Also responsible for gathering and summarizing data for special reports.
Project Management
Support others by carrying out a range of project management activities.
Personal Capability Building
Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching. Develop and maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
Skills
Brand Development, Campaign Management, Computer Literacy, Confidentiality, Content Development, Data Classification, Desktop Publishing (DTP), Large Group Presentations, Management Reporting, Oral Communications, Policies & Procedures, Project Schedule Management, Public Relations (PR) Management, Second Language, Writing
Competencies
Business Insight
Communicates Effectively
Decision Quality
Ensures Accountability
Manages Complexity
Tech Savvy
Education
NQF Level 7 – Degree, Advance Diploma or Postgraduate Certificate or equivalent
Closing Date
05 March 2025 , 23:59
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