The key purpose of a Trade Marketing Executive is to leverage capital and people resources in order to enhance sustainable growth in sales volume, market share and competitive advantage.
Key Roles and Responsibilities:
- Define, quantify and segment the appropriate channel within the market, and then apply channel strategies accordingly
- Ongoing development, co-ordination and standardization of IRVPs incorporating this into the connection strategy through alignment with marketing and execution standards, development of tool kits, frameworks, measures and standards and best practice transfers
- Develop the IRVPs programmes (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions
- Develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
- Own the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met
- Develop, own and drive Cold Strategy
- Develop and own the definition of execution standards across all elements of the sales driver triangle
- Develop annual BTL plans (Executions and Promotions), complete details behind each activity including budgets, capture in an annual activity plan and share with sales teams
- Ensure promotion activities and point of connection materials allocations take place as per plans and need for adhoc responses from time to time
- Review activity and results; communicate changes and initiatives through regular CPF sessions
- Review, Track in-trade audit KPIs and communicate in-trade audit standards
- Build effective business partnerships with key customers
- Manage 3rd Party BTL agencies and ensure set standards are met at all times
- Implement appropriate controls to ensure transparency and accountability of expenditure
Key competencies and attributes:
- Ability to persuade and get results through managing diverse group
- Knowledge of all relevant legislative requirements
- Familiar with local market environments
- Good interpersonal skills / builds good relationships
- Ability to work under pressure
- Good verbal and written communication skills
- Passionate, self-starter
- Good self-management principles
- Ability to adapt to and implement change effectively
- Numeracy Skills – ability to work with detailed analysis
- Practical knowledge of market structures and consumer trends in Uganda
- Excellent management & leadership skills
- Process and Project management
Minimum Requirements:
- University/Bachelor’s degree, preferably in Business, Marketing, Communication or other relevant discipline; or a relevant combination of formal qualifications and additional specialized study
- In depth knowledge of Marketing, branding and relevant management experience
- (more than 2 years) in the same functional domain or other related positions, preferably working in an international environment.
Additional Information:
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Band: VII
