Job Title: Marketing Manager
Department: Commercial
Reporting line: Head of Commercial
Location: Kampala
Job Grade: HL 16
About ENGIE Energy Access
ENGIE Energy Access is the leading Pay-As-You-Go (PAYGo) and mini-grids solutions provider in Africa. The company develops innovative, off-grid solar solutions for homes, public services and businesses, enabling customers and distribution partners access to clean, affordable energy. The PAYGO solar home systems are financed through affordable instalments from $0.19 per day and the mini-grids foster economic development by enabling electrical productive use and triggering business opportunities for entrepreneurs in rural communities. With over 1,800 employees, operations in nine countries across Africa (Benin, Côte d’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia), over 1.9 million customers and more than 9 million lives impacted so far, ENGIE Energy Access aims to impact 20 million lives across Africa by 2025.
www.engie-energyaccess.com
www.linkedin.com/company/engie-africa
Job Purpose/Mission
ENGIE is seeking a highly motivated and entrepreneurial Marketing Manager to play a leading role in reaching millions of customers in Uganda, extending the customer lifetime with ENGIE and establishing Mysol as a leading consumer brand. As the most senior marketing role at the national level, the successful candidate will manage the marketing department while reporting to the Head of Commercial. The marketing team will work cross-functionally with our sales, credit, customer experience, product development, operations and technical teams.
This position offers an incredible opportunity to make a direct impact on the lives of the off-grid population in Uganda with little or no access to traditional financing. The right candidate will be a strategic, creative leader and team player, with a big vision and passion for flawless execution. As Marketing Manager, you will be based in Kampala, Uganda with regular travel to the field. You will gain a deep understanding of the ENGIE customer and market and lead critical projects that will transform lives and be crucial to the success of the business.
Responsibilities:
Strategy & Planning:
- Understand key business priorities and create strategic marketing plans targeting different customer segments to help reach ambitious company goals.
- Continuously refine definitions of customer segments according to demographic information, media consumption patterns and existing customer behavior.
- Conduct internal and external research that deepens understanding of customer motivation, using the insights gained to develop behavior-changing communication materials.
- Create ambitious but achievable short and long-term marketing plans, maintaining the flexibility to change course quickly if necessary.
- Set the marketing budget and manage spending accordingly.
Creative Production:
- Lead the creation of integrated marketing campaigns, strategic communications projects and public relations plans, ensuring consistent and engaging messaging across multiple channels.
- Oversee the production of quality communications to existing customers, ensuring we provide the best possible experience throughout the customer journey.
- Create innovative customer acquisition and retention strategies using non-traditional communication channels such as informal broadcasting, grassroots mobilization etc.
Marketing Operations:
- Lead the design and execution of marketing and communications plans that deliver superior customer engagement across all channels.
- Oversee the roll-out of marketing and public relations plans, ensuring that all activities are carried out in a timely and effective manner.
- Ensure a consistent and quality brand presence across all activities, overseeing regular brand audits and material rollouts as materials develop.
Management:
- Manage, grow and develop a high-performing team of marketing and communications professionals.
- Build the necessary data visualization or other tools to analyze the impact of different initiatives, preparing reports as needed for the Uganda and Global marketing teams.
- Make data-driven decisions to iterate on marketing strategy and drive towards maximizing return on investment for marketing spend.
- Lead collaboration with the Global ENGIE team and/or partners.
At EEA, we have high expectations for our managers. Each manager plays a key role in creating an exceptional experience not only for our customers but for every person on our team. Our managers help EEA realize our ambitious goals while developing their own leadership skills and facilitating growth for their direct reports.
We believe that great managers:
- Deliver ambitious results: As a high-performing and accountable leader, you create an enabling environment for effective action and bold decision which contribute to successful delivery of results.
- Act with integrity: As an ethical leader you are honest, respectful, objective, and transparent. You create and build upon a foundation of trust and openness.
- Inspire and mentor the team: As an inspirational leader you walk the talk. You empower and coach your team with trust and humility.
- Are accessible: as an accessible leader, you develop and maintain deep connections with stakeholders through approachability and active listening.
- Ensure diversity and inclusion: as an inclusive leader, you ensure diversity and foster a sense of belonging.
Knowledge And Skills
Experience:
- Minimum of 5 years marketing experience.
- Leadership and project management experience, with a successful track record of building systems to implement complex projects.
- Entrepreneurial, with experience starting or contributing significantly to a new project, team, or company, managing projects from design to scale-up phase.
- Strong ability to interpret data and conduct basic analysis.
- A creative thinker with original ideas for marketing ENGIE in Uganda.
- A natural communicator who can create excitement externally and internally around the ENGIE brand.
- Commitment and passion for mentoring a team.
- Excellent understanding of the rural Ugandan customer and market.
- Outstanding written, verbal and presentation skills (English required)
- Passion for ENGIE and our customers!
Qualifications:
- Bachelor’s Degree in a related field.
Language(s):
- English
- Luganda & any other local languages
Technology:
- Data software Tableau.
- Familiarity with digital marketing management tools.
We thank all applicants for their interest, however due to the large volume of applications we receive, only shortlisted candidates will be contacted.
ENGIE is an equal opportunity employer, promoting diversity and committed to creating an inclusive environment for all. All applications are screened based on business needs, job requirements and individual qualifications, without any regard to origin, age, name, sexual identity, orientation or preference, religion, marital status, health, disability, political opinions, union involvement or citizenship. Our differences are our strengths!
