The Member Communications and Content Manager is responsible for developing and executing a comprehensive content strategy that effectively communicates with members across various channels. This role offers an exciting opportunity to lead and innovate in healthcare communications, directly impacting member experiences and outcomes through strategic content development and management.
Primary Responsibilities
Overview
– Lead content development across departments
– Support Antara’s clinical team by creating content that communicates often complex health-related priorities with clear, engaging, and tailored content that facilitates key outcomes
– Collaborate with User Research teams to better understand our audience and develop content that delivers desired outcomes
Content Strategy and Development
– Design lifecycle campaigns for members that broadly drive Antara business objectives
– Define audience segmentation that most effectively drives the desired outcome
– Perform persona mapping that groups members in ways that enables targeting of messaging
– Craft appropriate and motivating calls to action
Team Leadership and Collaboration
– Oversee the Social Media Manager, ensuring alignment with overall content strategy
– Foster collaboration between Product, Care, Customer Operations, and Communications teams to create cohesive messaging
– Facilitate communication between clinical teams and members, ensuring complex information is translated into accessible content
User Research and Communications
– Act as a bridge between clinical expertise and member communication
– Work closely with User Research to gain insights into member behavior and preferences, applying these findings to content strategy
Required Skills and Qualifications
– 7+ years of experience in content strategy, preferably in healthcare or a related industry
– Proven track record of developing and executing successful content strategies
– Excellent written and verbal communication skills
– Strong project management skills and ability to handle multiple priorities
– Collaborative mindset with excellent interpersonal skills
– Passion for improving healthcare outcomes through effective communication
