Business Development Officer at Jali Group ltd.
Company: Jali Group Ltd.
Position: Business Development Officer (With focus on digital marketing)
Job Type: Full-Time
Direct Supervisor: Business Development Manager
Location: Remera (Sonatubes), Gasabo.
About Jali Group
Jali Group is a holding firm consisting of three subsidiary companies that offer a range of finance-related services in Rwanda. The three subsidiaries are Jali Partners, Jali Finance, and AWO Partners. All the subsidiary companies are accredited and licensed by their respective regulatory institutions. Below is a short description of the services offered by Jali Group Ltd.
Jali Partners.
Jali Partners is our oldest firm with over 8 years of existence. Under this firm, we offer accounting services, tax advisory, financial consultancy, and loan facilitation services. Our firm is approved by the Rwanda Revenue Authority (RRA) to offer tax advisory services. We offer these services to companies from various industries such as manufacturing companies, gaming companies, NGOs, hospitality, and other industries.
Jali Finance.
Jali Finance is our biggest firm and provides finance leasing services. We currently focus on leasing motorcycles and ensuring we create many jobs that will help to bridge the unemployment gap in Rwanda. Jali Finance is also licensed by the National Bank of Rwanda (BNR).
Awo Partners.
Awo Partners is the subsidiary company that offers auditing services only. The company consists of experienced public certified accountants and is also accredited by the Institute of Certified Public Accountants in Rwanda ICPAR).
Job Summary Position.
We are looking for a dynamic and results-driven Business Development Officer to manage and enhance our online presence. He/she will develop, implement, and manage digital marketing campaigns that promote our products and services. This role requires an in-depth understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:
1. Digital Strategy & Planning.
- Develop and execute digital marketing strategies aligned with company goals.
- Conduct market research to identify target audiences, trends, and opportunities.
- Work closely with other teams to create campaigns that meet business objectives.
- Set clear KPIs for digital marketing efforts and ensure ongoing optimization.
- Conduct regular performance analysis and adjust strategies as needed.
2. Social Media Management.
- Create, schedule, and manage social media content across our social media platforms.
- Increase followers and engagement rates through organic and paid strategies.
- Respond to customer inquiries, comments, and messages in a timely manner.
3. Content Development.
- Develop and manage a content calendar that includes blog posts, videos, podcasts, infographics, etc.
- Collect, develop, and publish stories of our clients and other impact made by firms under Jali Group.
- Write clear, compelling, and SEO-friendly content for websites, social media, email campaigns, and more.
- Ensure consistent brand messaging across all digital platforms.
4. Email Marketing & CRM Management
- Design, implement, manage, track, and analyze email marketing campaigns.
- Segment customer databases to ensure targeted messaging.
- Use insights to optimize future campaigns.
5. Analytics & Reporting
- Use analytics tools to measure campaign performance.
- Generate weekly, monthly, and quarterly reports, analyzing ROI, KPIs, and conversion rates.
- Provide recommendations for improvement based on data analysis.
6. Others
- Manage websites under Jali Group.
- Identify potential influencers and partners for collaboration when required.
- Develop and manage budget allocations for paid media.
- Stay updated with the latest digital marketing trends and technologies.
Experiment with new marketing techniques and tools to maximize the audience
N.B:
· These responsibilities will be served to firms under Jali Group Ltd, and clients of Jali Partners when required.
Qualifications & Skills:
- Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience in a similar business development role (2+ year preferred).
- Strong understanding of digital marketing concepts, tools, and best practices.
- Experience with SEO, social media management, and email marketing.
- Knowledge of marketing analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, and Meta Business Suite.
- Excellent copywriting and content creation skills.
- Strong analytical abilities and experience with data-driven decision-making.
- Ability to manage multiple projects and campaigns simultaneously.
- Fluency in both written and spoken English and Kinyarwanda languages. (French is a plus).
Advantageous Competencies:
- Graphic Design (Adobe Creative Cloud, Canva)
- Video Editing.
- On-camera Charisma.
- Photography
Application Documents.
· Academic documents.
· Cover Letter (Including salary expectation)
· Resume/CV
How to Apply.
· Interested candidates who meet the requirements of this position will submit their application files via email [email protected] only.
Note:
· All files should be combined and submitted as one (1) file.
· Applicants MUST include their expected net salary in the cover letter.
· Application files must be submitted to the above-mentioned email address ONLY.
Deadline:
Applications will close on October 05, 2024.
