The Role:
Customer Value Management (CVM)
Manager
The Customer Value Management (CVM) Manager develops and executes strategies to enhance customer engagement, retention, and lifetime value on the Cashia platform. Using data-driven insights, they create targeted marketing campaigns, loyalty programs, and lifecycle management strategies to improve customer experience and drive growth. This role requires expertise in customer behavior, segmentation, and data analytics, and involves close collaboration with marketing, product, and sales teams to align customer strategies with Cashia’s vision. The CVM Manager will focus on analyzing customer data and delivering measurable outcomes to maximize customer value.
Requirements
- Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
- 5+ years of experience in customer value management, lifecycle marketing, or customer retention roles, preferably in fintech, digital payments, or e-commerce environments.
- Proven track record of driving customer engagement and retention strategies that deliver measurable business results.
- Strong analytical skills with a focus on data-driven decision-making, including experience with customer segmentation, lifecycle analysis, and campaign performance measurement.
- Experience with customer relationship management (CRM) systems and campaign automation tools (e.g., Salesforce, HubSpot, Braze, or similar).
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
- Demonstrated ability to design loyalty programs and engagement campaigns that increase customer retention and lifetime value.
- A customer-first mindset and a passion for creating value and enhancing the customer experience.
- Ability to work in a fast-paced environment, manage multiple priorities, and lead teams to deliver exceptional results.
Send Resume and CV to:
location: Gallant Mall, Westlands Nairobi, Kenya
