Wakanow is Africa’s leading, full-service online travel company. At Wakanow, we understand that everyone likes easy and affordable travel services, so we provide our customers with a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty program, and much more.
We are recruiting to fill the position below:
Job Title: B2B Marketing and Product Marketing Specialist
Location: Lagos
Job type: Full-time
Job Objective
- This role combines strategic thinking and hands-on execution to drive growth in our B2B business and effectively position our products to meet customer needs.
- The ideal candidate will have a strong background in marketing, exceptional communication skills, and a passion for innovation in the travel tech industry.
Job Responsibilities
B2B Marketing:
- Strategy Development: Create and implement B2B marketing strategies to drive leads, acquire customers, and boost retention.
- Market Analysis: Research industry trends, customer needs, and competitors to guide marketing efforts.
- Client Engagement: Collaborate with sales to provide marketing support and resources for client acquisition and retention.
- Performance Tracking: Analyze campaign performance and recommend improvements.
- Campaign Management: Plan and optimize multi-channel campaigns, including email, social media, events, and partnerships.
- Content Creation: Design impactful marketing materials like brochures, case studies, and presentations for business clients.
Product Marketing:
- Go-to-Market : Plan and execute product launches aligned with company goals and customer needs.
- Customer Insights: Analyze feedback to improve products and explore new opportunities.
- Sales Support: Provide tools and training to help the sales team showcase product value.
- Marketing Materials: Develop and maintain user guides, FAQs, and product videos.
- Product Positioning: Craft clear messaging that highlights product value and competitive edge.
- Collaboration: Align marketing strategies with product roadmaps through teamwork with development teams.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- 4+ years of experience in B2B marketing and/or product marketing, preferably in the tech or travel industry.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce).
- Creative thinker with a passion for innovation and problem-solving.
- Proven track record of developing and executing successful B2B marketing campaigns.
- Strong understanding of digital marketing channels and tools.
- Excellent communication, presentation, and project management skills.
How to Apply
Interested and qualified candidates should:
Click here to apply
