A Digital Brand Manager
DUTIES AND RESPONSIBILITIES:
Drive, plan and document the content and digital strategy for the different brands within the Java House Group (Java House, Kukito, 360 Degrees, Planet Yoghurt).
Initiate, execute & measure various digital marketing campaigns to drive current and future demand for the brands.
Track and report digital marketing key performance indicators and identify, recommend, and execute improvements for optimizing strategy &budget allocations.
Monitor social platforms and other relevant sites to manage the brands online reputation.
Influencer Management.
Digital Media Buying.
Develop engaging, creative & innovative content on all digital platforms i.e., social media platforms, blog post and newsletter.
• Facilitate the development and management of all brand digital assets not limited to the brand website, apps, social media assets.
Monitor online trends and competitor activity to ensure all brands within [HG remain relevant and meaningful to its customer base
Ensuring brand consistency in online messaging.
QUALIFICATIONS
- BS/MS degree in relevant field.
- Strong communication skills.
- Proficient in Microsoft office
- Organized, with ability to priorities time sensitive assignments.
- Creative and flexible,
- Strong analytical, communicating, and interpersonal skills.
- Minimum of 3 years experience in online marketing or social media management.
- Familiar with search engine optimization.
- Excellent copywriter.
CORE COMPETENCIES
- Demonstrate passion for digital and brand marketing.
- Understand the dynamics around commercialization of digital marketing.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Email your application to [email protected]
