About the Job
Duties and Responsibilities.
- Brand Identity: Oversee the development and maintenance of the brand identity, including logo, color palette, typography, and visual language.
- Design Leadership: Develop high-quality design assets, such as packaging, advertising materials, digital graphics, and social media content. Create branding materials such as logos, typography, and color schemes to ensure brand consistency.
- Brand Identity Management: Maintain and enforce the brand’s visual guidelines to ensure all marketing materials align with the company’s identity. Update branding assets as needed to keep the brand image modern and relevant.
- Digital Marketing: Develop and execute innovative digital marketing campaigns, including social media, email marketing, and content marketing.
- Social Media Management: Manage the company’s social media channels, creating engaging content and building a strong online community.
- Performance Tracking: Analyze the performance of design assets, such as engagement rates for social media posts or click-through rates for digital ads, to refine future designs based on feedback and data.
- Budget Management: Manage the creative and design budget, ensuring efficient all.
Qualifications
- Bachelor’s degree in graphic design, Marketing, or a related field.
- Proven track record of leading creative campaigns and delivering exceptional results.
- Strong understanding of branding, marketing, and advertising principles.
- Proficiency in design software, such as Adobe Creative Suite (Photoshop, Illustrator, In Design).
- Excellent project management and organizational skills.
- Strong communication and interpersonal skills.
- A passion for creativity and innovation
