Main Purpose:
- Showcase Bayer value propositions and train partners and smallholder farmers on the ground
- Create demand for Bayer solutions via physical showcases and demos as well as support for digital channels
- Build Bayer and Dekalb brand value proposition in the region
- Based: North West side of Rift Valley
Key Tasks & Responsibilities:
- Deliver the mission for the region together with the customer facing squad
- Jointly manage the regional P&L with the customer-facing team
- Ensure that the regional 90-day sales goals including budget are achieved
- Support to identify most strategic retailers in the area
- Co-develop annual regional sales and campaign plans for the region with the team
- Establish demand generation trials and events on the ground aligned with regional plan
- Conduct trainings and support VBAs and lead farmers
- Coordinate w. seasonal demand creation workforce and partners
- Identify business opportunities and develop strategies to capture them.
- Identify volume and market share gaps/trends and feed into regional strategy
- Keep track of competitors activities and market changes and feed back to supporting units
Key Working Relations:
- Cluster Commercial Lead
- Customer Facing Squad (incl. digital / customer interaction / …) / other regions
- Value Proposition Unit Support Squad
- ComOps Unit Support Squad
- Partnership KAM and Tender Liaison / (new business squad)
- Farmers, VBAs, Stakeholders, Channel & Business Partners
Qualifications & Competencies:
- University Degree in Agriculture, preferably in seed or crop protection
- Relevant experience in crop agronomy, seeds and pest control practices
- Solid technical knowledge of varied agricultural practices and agronomic practices and understanding of local market environment.
- Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
- Ability to collaborate/communicate with and develop internal and external partnerships.
- Ability to work well in smallholder farmer markets.
- Highly motivated, creative, dynamic, and well organized.
- Proficiency in English and Kiswahili languages essential to facilitate communication at the official and ground levels
- Valid driving license – Class G (Motorcycle)
Application Period: 20 November 2024 – 4 December 2024 Reference Code: 833961
Division: Crop Science Location: Kenya : Kenya : Kenya
Functional Area: Marketing Position Grade: E11
Employment Type: Regular Work Time: Standard
Contact Us
Address Telephone E-Mail
Bayer East Africa Ltd.
Outering/ Thika Road
Ruaraka
P.O. Box 30321 – 00100
GPO – Nairobi, Kenya
