Head of Sales – East Africa

Job Title: Head of Sales – East Africa

Reports to: Managing Director

Location: Kampala, Uganda (with regional travel)

Job Summary

SR Afro Chicks and Breeders Ltd (SR KUKU), is a leading poultry producer in Uganda, specializing in frozen chicken, eggs, day-old chicks, and poultry feeds. We seek an experienced Head of Sales to lead our sales team, drive revenue growth, and expand our market presence across East Africa.

Key Responsibilities:

A. Sales Strategy and Planning:

  • Develop and implement sales strategies to achieve revenue targets.
  • Conduct market research and competitor analysis.
  • Identify new business opportunities and partnerships.

B. Team Management:

  • Lead and manage a high-performing sales team.
  • Recruit, train, and develop sales staff.
  • Set performance targets and evaluate team members.

C. Sales Operations:

  • Manage sales processes, from lead generation to closure.
  • Negotiate and close large-scale deals.
  • Ensure timely delivery and customer satisfaction.
  1. Product Knowledge:
  2. Regional Market Development:
  3. Performance Monitoring:
  • Develop in-depth knowledge of our products (frozen chicken, eggs, day-old chicks, poultry feeds).|
  • Communicate product benefits and unique selling points.
  • Expand our presence in East Africa (Uganda, Kenya, Tanzania, Rwanda, Burundi).
  • Establish and maintain relationships with distributors, wholesalers, and retailers.
  • Track sales performance metrics (revenue, volume, market share).
  • Analyze sales data to inform business decisions.

Qualifications

  • Bachelor’s degree in Business Administration, Marketing, or related field.
  • At least 10+ years of sales experience in FMCG or agribusiness
  • Experience in Poultry sector sales in the East African market shall have an added advantage
  • Proven track record of sales success and team leadership.
  • Strong understanding of East African markets.
  • Sales certification (e.g., CPS, CSM).
  • Excellent communication, negotiation, and interpersonal skills.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to lead a high-performing sales team.
  • Professional growth and development.

Qualified candidates are requested to share CV with [email protected]. We look forward to receiving your application.

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