Heracles Engineering is a dynamic and forward-thinking engineering and construction firm headquartered in Kenya. With an unwavering commitment to excellence, our aim is to make a substantial impact on the burgeoning construction sector in Kenya.
Our company offers a comprehensive range of construction services, catering to residential, commercial, and industrial projects. Through our integrated approach, we ensure impeccable project execution and a consistent supply of premium materials, setting a high standard in the industry. With a proficient team of experienced professionals and a history of successful projects, we are committed to providing dependable and cost-effective solutions to our esteemed clients.
Position Overview:
We are seeking a highly motivated and experienced Marketing & Business Development Executive to join our team. The ideal candidate will be responsible for general marketing, managing and nurturing key client accounts, ensuring their satisfaction, and driving business growth. This role requires excellent communication skills, strategic thinking, and a strong understanding of the market and industry. Office Location is in Voi, Taita Taveta County.
KEY RESPONSIBILITIES
Marketing
- Campaign Support: Assist in the development and execution of marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising.
- Content Creation: Support the creation and optimization of marketing content, including website copy, blog posts, social media posts, and email newsletters.
- Social Media Management: Help manage and grow our social media presence by creating and scheduling posts, monitoring engagement, and analyzing performance metrics.
- Digital Marketing: Assist with digital marketing efforts, including search engine optimization (SEO), search engine marketing (SEM), and email marketing campaigns.
- Marketing Collateral: Coordinate the production of marketing materials, such as brochures, flyers, and promotional items, ensuring brand consistency and quality.
- Event Coordination: Support the planning and execution of marketing events, including trade shows, conferences, and product launches, from logistics to promotional activities.
- Market Research: Conduct market research and competitive analysis to identify trends, insights, and opportunities for marketing initiatives.
- Analytics and Reporting: Assist in tracking and analyzing marketing performance metrics, generating reports, and providing insights to optimize campaign effectiveness.
- Administrative Support: Provide administrative support to the marketing team, including managing calendars, scheduling meetings, and handling correspondence.
Account Management
- Develop and maintain strong, long-term relationships with key clients.
- Serve as the primary point of contact for key accounts, addressing their needs and concerns promptly.
- Ensure client satisfaction by understanding their business objectives and providing tailored solutions.
- Identify opportunities and implement strategies to expand business within existing accounts.
- Collaborate with the sales team to identify and pursue new business opportunities.
Client Relationship Management
- Conduct regular meetings and reviews with clients to understand their needs and provide updates on our services and products.
- Resolve any issues or challenges faced by clients, ensuring a positive experience and maintaining a high level of client retention.
- Prepare and deliver regular reports on account status, performance metrics, and business development activities.
- Maintain accurate and up-to-date records of client interactions and transactions in the CRM system.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Proven experience in Marketing, Social Media Management and as a Key Account Manager or in a similar role. Strong understanding of market dynamics and industry trends.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to build and maintain strong client relationships.
Application process
Qualified candidates are invited to send one PDF of their cover letter, CV, contact information for three references, and salary expectations to [email protected]. Only pre qualified applicants will be contacted for interviews.
